Porters Five Forces

The Sustainability and Competitive Advantage of Moneysmart

Prepared by: Group 9 – PDBA 2013

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Content

PURPOSE....................................................................................................................... 3 BUSINESS OVERVIEW ................................................................................................. 3 FIVE FORCES MODEL .................................................................................................. 6 THREAT OF ENTRY ......................................................................................................... 7 BARGAINING POWER OF SUPPLIERS ................................................................................ 8 BARGAINING POWER OF CUSTOMERS .............................................................................. 9 `THREAT OF SUBSTITUTES ............................................................................................ 10 RIVALRY AMONGST EXISTING COMPETITORS.................................................................. 10 MONEYSMART COMPETITIVE ADVANTAGE ........................................................... 11 RECOMMENDATION ................................................................................................... 12 CONCLUSION .............................................................................................................. 14 BIBLIOGRAPHY........................................................................................................... 15 ENDNOTES .................................................................................................................. 15

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Purpose

Over the last few years, there have been many emerging personal finance management (PFM)1 platforms in South Africa and the idea of using these online financial tools has become more accepted in society, particularly after Nedbank unveiled a similar service to all banking customers in 2012. It is inevitable that other banks and...