Corporate Social Responsibility

School of Management ULMS776 – Mapping the Global Environment Stakeholder Identification and CSR Activities of Shell and Tata Steel

Name: Sathish Kumar Raman Student ID: 200704418 Submitted On: 7th January 2010

Contents

1. Executive Summary……………………………………………….4 2. Introduction………………………………………………………..6 3. Identification of Stakeholders……………………………………..7 3.1 Stakeholders difference between Shell and Tata Steel…….10 4. Shell Societal Approach and Initiatives………………………….10 5. Tata Steel Societal Approach and Initiatives…………………….12 6. Measures on CSR Initiatives……………………………………..13 7. Classification and Analysis of CSR Activities…………………..14 8. Impacts on Business Approach…………………………………..16 9. Conclusion……………………………………………………….17 Bibliography

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List of Figures and Tables

Figures 1. Stakeholder Salience Model…………………………………..7 2. Stakeholder Salience Model – Shell…………………………..8 3. Stakeholder Salience Model - Tata Steel……………………...9 Tables 1. CSR Activities Matrix – Shell………………………………..14 2. CSR Activities Matrix - Tata Steel…………………………...15

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Executive Summary

In the current governing political paradigm and economic globalization, the business leaders need to be more aggressively in finding the opportunities for growth with societal expectation. As we progress with globalization, the business challenges become more compound and erratic. The organization needs to take vital assessment in facing those challenges in the business. The biggest challenge for an organization is to satisfy all its stakeholders’ expectation.

How This Report Can Help You

This report provides the stakeholder identified methodology and corporate social responsibility approaches and initiatives of two multinational companies – Royal Dutch Shell and Tata Steel.     Stakeholder Identification for the companies are found using stakeholder salience model defined by Mitchell, Agle, and Wood The company’s corporate social responsibility approaches and initiatives are measured Corporate...