Submitted by: Submitted by ernie318
Views: 467
Words: 1253
Pages: 6
Category: Business and Industry
Date Submitted: 06/25/2013 04:09 AM
Food4U, Inc: The Pizza competition
Renee Kershaw, manager of food services at a medium-sized private university in the Southeast, just had the wind taken out of her sails. She had decided that, owing to the success of her year-old pizza service, the time was right to expand pizza-making operations on campus. However, yesterday the university president announced plans to begin construction of a student center on campus that would house, among the facilities, a new food court. In the departure from past university policy, this new facility would permit and accommodate food-service operation from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to Food4U, Inc.
Campus Food service
Food4U, Inc., is a large, nationally operated food services company serving client organizations. The level of service provided varies, depending on the type of market being serve and the particular contract specifications. The company is organized into three market-oriented divisions: corporate, airlines, and university or college. Kershaw, of course, is employed in the university or college division.
At this particular university, Food4U, Inc., is under contract to provide food services for the entire campus of 6,000 students and 3,000 faculty, staff and support personnel. Located in a city of approximately, 200,000 people, the campus was built on land donated by a wealthy industrialist. Because the campus is somewhat isolated from the rest of the town, students wanting to shop or dine off campus have to drive into town.
The campus itself is a “walking” campus, with dormitories, classrooms and supporting amenities such as a bookstore, sundry shop barbershop, branch bank and food services facilities – all within close proximity. Access to the campus by car is limited, with peripheral parking lots provided. The university also provide space, at a nominal rent, for three food service facilities. The...