Beauty Pageants

Significance of the Study

Beauty pageants take place everywhere around the world, and as the researcher observed, they never fail to draw various sectors of audiences. As Cohen (1996a) described it, beauty pageants, as diverse as they are in their cultural and historical contexts, they do something similar wherein they establish an ideal of beauty that best represents the locality. Indeed, Filipinos have been always fond of beauty pageants that it has become a significant part of their lives. No town fiesta or festival can be called as they are if there was no beauty pageant held. And beauty queens and even beauty contestants are always admired and considered as one of the beautiful icons in the country. But as the Philippine culture easily being influenced by the American society, this research hopes to emphasize the distinction of Philippine beauty pageants from American beauty pageants for it is in beauty pageants that the epitome of a Filipino is being showcased around the world. With that in the mind, this research also hopes to discover and unravel the purposes behind the staging of beauty pageants in both American and Philippine society.

Background of the Study

The researcher, who is not a stranger in the world of beauty contests in her school, has been asked by a judge on what she thinks is the purpose of beauty pageants in the society and whether its purpose is still prevalent. Intrigued, the researcher decided to do a research on beauty pageants. The TLC TV series Toddlers and Tiaras where girls as young as two wear skimpy clothing and heavy make-up just to win the pageant’s crown drove the researcher to gather more information and details of how American beauty pageants work, especially that the Philippines is highly influenced by the American culture. Disappointed with the controversies swirling today’s different American pageants, and since the purpose of beauty pageants solely depends on the cultural context of its locality, the researcher, wanting...