Apple Inc Analysí

1. - What are the chief elements of Apple’s overall competitive strategy?

Apple has done an outstanding job of developing a very separate strategy through industry leading innovation.   This strategy has allowed them to become the frontrunners in new product introductions and the improvement of existing products.   Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products.   An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets

* How well do the pieces fit together?

Apple has chosen to implement its strategy by designing and developing its own operating systems and software technologies.   This has allowed them to be very flexible in developing new products as they have complete control over the software and hardware. Apple is firstly technology driven , their main focus are on things that are hard be achieved by other companies .

* Is the strategy evolving?

Yes, the development of many competitors make the strategy of apple have to evolve to agaist rivals

2. - What are the key elements of Apple’s strategy in computers, personal media players, and Smartphone’s?

+ Computers: depend on proprietary operating system and strong graphics-handling. the design of Mac OS system are similar with IOS system because of the suceed of mobile decive

+ Ipod: Stylish design and ease to use

+ Smartphone: Stylish design, ease to use like ipod, apply the newest technologies on their smartphones. Furthermore, the IOS system of iphone and very big Appstore with million of application that support very well for iphone users

* Have its strategies in its core businesses yielded success?

Yes.

3. - What does a competitive strength assessment reveal about Apple, as compared to the leaders in the personal computer industry?

• Design and innovation oriented.

• Greater horizontal and...