Amwell Post Case Analysis

Need Analysis 1. What need does the product fulfil ? A: The product fulfils the following needs for the patients.  Affordable healthcare  Convenient access to quality healthcare in terms of place and time of delivery  Personalised care  Choice of Physicians and specialists 2. Is the need being currently met? by whom? how? A: Yes, the need for affordable healthcare is being met to a certain extent through the local PCP and regional hospitals. The patients can also avail the services of the existing Telemedicine for easy access to healthcare through online means and Offline care centres for convenient healthcare solutions. The following are the Telemedicine services that are available to the customers  RelayHealth  MedFusion  TelaDoc  Cisco TelePresence Offline Care centres are as follows:  Nurse Practitioners  MinuteClinic  RediClinic  Take Care Clinic 3. How satisfied are the customers with the existing solution? [prior to AmWell] A: Prior to AmWell, the customers are satisfied to certain extent as in their basic requirement for the Affordable and convenient Healthcare is being met, subject to some trade-offs. We list some of the trade-offs in the existing systems before AmWell:  Hospitals: The demand supply gap between patients and physicians is not met. With no distinction between urgent and non-urgent health issues, a single appointment with a PCP or a specialist takes a very long time. Also the demographic and geographic setup of a location is a major problem  Telemedicine: these services offer convenient and affordable care through phone or online means. But there is a definite time lag involved, the synchronization between a PCP and a specialist is low and the customer isn't offered any choice in terms of PCPs and specialists. Also the personalised care element is missing.  Offline Care Centres: These centres offer care at convenient locations but are often low in terms of expertise as a result of which they're only used for preventive...