Sun Zi

BMW Company

INTRODUCTION

BMW (Bavarian Motor Works) was founded in March 7, 1916. It is currently one of the ten largest car manufacturers in the world. BMW Group possesses three of the strongest premium brands in the automobile industry: BMW, MINI and Rolls-Royce brands. With a strong market position in the motorcycle sector, BMW also operates a successful financial services business. The company focuses on the premium segments of the international automobile markets to generate profitable growth and above-average returns. In 2001, a wide-ranging product and market offensive was initiated which has resulted in the BMW Group expanding its product range significantly and strengthening its worldwide market position. The company’s brand is exceptionally strong, associating with high performance, engineering excellence and innovation. The BMW brand is often cited as one of the most reputed exists, and the company persists to launch a stream of innovative products as part of its battle with German competitor Mercedes to be the world’s biggest luxury car manufacturer.

Sun Zi's Five Factors Theory

These five factors are moral influence, the weather, terrain, generalship, and doctrine and law.

Sun Zi said: Moral influence refer to measures and policies that align the people with the sovereign so as to be in complete agreement and harmony with each other. In this way, the people will be prepared to co-exist with as well as die for the sovereign without any fear of dangers. Sun Zi also said that weather refers to be the contrasting changes of night and day, the coldness of winter and the heat of summer, and seasonal changes.

Sun Zi stated that terrain refers to whether the route to be taken is long or short, whether the ground is treacherous or safe, wide or narrow with regard to ease of movement, and whether the ground will determine the death or survival (of an army). Sun Zi said again the generalship of a commander refers to his qualities of wisdom...