Real Brand Management

If I were the CEO of any major corporation in America right now, I would be doing a little brand management. No, not so much for my company, but for my title. That’s right, my title. The term CEO has become such a dirty word right now that just hearing the utterance of those three letters can elicit a response of anger and disgust from many Americans.

So why should any CEO care about what image is conjured up when people hear their title? As it turns out many of those people that feel such disdain and anger for the title CEO are also their employees. I can’t imagine that this level of distaste for their corporate leaders can bode well for the impact of these leaders or their corporate bottom line.

So maybe it’s time that the CEOs of American (who are clear of wrong doing) do a little brand management and PR development for themselves and their title. I know if I were in their shoes, I’d want to create a little separation between myself and those who have dirtied the title with greed and disregard. Potentially, create a sense of goodwill among my employees, maybe even do something that turns the tide in my favor. At minimum, it might create a little segmentation in the category—Good CEO, Bad CEO. And maybe, just maybe, if enough CEOs put a plan of this nature into effect, we’d see a small shift in this economy, as employees begin to reestablish their confidence in the leadership of Corporate America.