Target the Right Market Case Study

16 November 2004

Market information contract begins in 2005

Food manufacturer, Premier Foods has awarded a multi-million pound market information contract to Information Resources (IRI) and TNS after a competitive pitch.

The two companies will work together on the new three-year contract, which begins in January.

Pat Thomas, marketing controller for consumer insight and innovation at Premier Foods, said the joint contract will provide the company with promotional evaluation, measurement and analytical services, among others.

Premier brands include Typhoo tea, Ambrosia desserts and Branston Pickle.

08/05/2006

IRI and TNS team become the premier choice

IRI and TNS team become the premier choice

Bracknell - November 15, 2004 - IRI and TNS have jointly won a multi million pound, three-year deal with Premier Foods. Working together to offer advanced market insight, sophisticated reporting and responsive account management, the team has won the contract to replace Premier Food’s incumbent market information provider, starting in January 2005.

Premier was impressed by IRI and TNS’ ability to coordinate their efforts and produce a winning proposal that made the most of both service offerings.   Pat Thomas, Marketing Controller, Consumer Insight and Innovation at Premier, said: “As one of the country’s leading food manufacturers, it is essential that we fully understand our consumers – the combined offering from IRI and TNS promises to provide us with the most accurate and insightful knowledge to support our business.

The superior quality and breadth of promotional evaluation tools, combined with advanced measurement and analytical skills were key factors in the partnership winning our contract.   In this highly competitive marketplace it is refreshing to see two separately respected businesses coming together to provide the best solution for the client."

IRI and TNS won the competitive pitch at the start of November 2004 and are currently finalising project...