Submitted by: Submitted by firstbase17
Views: 508
Words: 1063
Pages: 5
Category: Business and Industry
Date Submitted: 07/19/2010 03:49 PM
When Walt started his company his goal was to “produce great visual entertainment” (Igner, 2008) that took off like wild fire and grew into a dynasty that now not only encompasses the visual media but also includes the additions of parks, resorts, consumer products, television stations, animation departments, and movie picture organizations. Each department has goals, missions, and values, but in all they strive for the same espoused values: “Innovation, Quality, Community, and Storytelling. Optimism, and Decency.” (Sklar) All these values have been engrained into the employees by a university they created to teach each cast member (employee) who they are working for, why they are working there, what their goals should be, and how they should carry out their work. Throughout this paper we will cover these espoused values that Disney strives to reach on a day-to-day, year-to-year, person-by-person basis; and also discuss the enacted values that actually take place in the magical Never Never Land.
Disney’s innovation department in large part is the heartbeat that operates the company. Their commitment to continuously strive to produce a top-notch product is a long standing tradition and that can be seen in their animation, consumer products, and parks/resorts. The company seems to have an endless supply of active ideas that it produces to intrigue the young, and young at heart. The imagineers that they enlist are those that live by the Disney values and consistently produce a top tier product.
The Quality of Disney’s product can barely be questioned the parks are flawless in design, the productions always at the top of conversation, and the products always craved by the consumer. One can only dislike the quality if they dislike the idea of Disney itself.
From the time it was created Walt always took initiative in creating a since of community. The parks are created to resemble towns, or destinations, the employees are trained to treat you as a guest...