Fast Food Industry

FAST FOOD INDUSTRY:

AN ANALYSIS AND COMPARISON

GALVE, LIEZL M.

JAVIER, ZAIRA CAMILLE C.

BSA31

De La Salle University – Dasmariñas

College of Business Administration and Accountancy

Allied Business Department

A paper submitted to Dr. Alice T. Valerio in partial fulfillment of the course requirements of Microeconomic Theory

OCTOBER 2012

TABLE OF CONTENTS

Key Terms ............................................................................................................. 5

1. Introduction...................................................................................................... 8

2.1. Brief definition and history of fast food …………..…………………….8

2.2. Statement of the problem ……………………......................................12

2.3. Significance of the study ....................................................................13

2.4. Organization of the Study …...............................................................14

2. Review of Related Literature ………………………………………....………..16

3. Theoretical Framework …………………..........................................................27

4. Methodology ………………………………........................................................32

5.5. Guide questions …..............................................................................32

5.6. Methods …..........................................................................................33

5.7. Challenges faced and adopted solutions …………………………….35

5. Fast food industry in the Philippines

6.1. Development and growth of fast food industry …..……..…................35

6.2. Definition ..………………………….…..................................................36

6.3. Fast foods as a monopolistic competition market ..............................40

6.4. Causes of changes in the demand for the fast food industry ..........41

6.5. Comparative records of fast food chains in the...