Gillette

Gillette India Limited

Annual Report 2010-2011

Annual Report 2010-2011

Dear Shareholders, Your Company’s continued focus on delivering innovations that touch and improve more lives, and prudent investments that allow us to serve more consumers, have resulted in another year of strong financial performance. As I share with you your Company’s annual performance for the Financial Year 2010-11, I take pride in the strong sales and volume growth that the business has seen across the three business segments of Oral Care, Personal Grooming and Portable Power. The FMCG industry is poised to grow between 10 to 12 per cent annually, and your Company has harnessed this momentum to achieve accelerated sales and share growth. I am happy to share that over the last 12 months, the Company has delivered more than 24% increase in sales as compared to last year. This has enabled the Board of Directors to recommend a dividend of ` 15 per Share for all the Stakeholders this Financial Year. This Fiscal Year, your Company made increased investments behind brand building initiatives, to be able to achieve accelerated sales growth and make our products reach under-served consumers across India. For instance, India is the largest shaving market in the World in volume terms, but it is relatively low in value terms, thus displaying tremendous opportunity to reach more consumers through our products and marketing innovations. These steps are critical for category development and long-term growth of the Company, but impact margins and earnings in the short to medium term. This is a strategic choice that your Company is making, in line with its purpose-driven growth strategy and its commitment to deliver value to its Stakeholders. This Fiscal Year was marked by breakthrough innovations that aim to further enhance the value we provide to our consumers, especially the common man that continues to trust our brands. These innovations panned across the technologies as well as marketing...