Problem of Global Culture

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Date Submitted: 07/15/2013 06:01 AM

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Problem of global culture

Culture is often used as a starting point when expressing our identity to others. Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits and others. Global culture involve in promoting specific kind of lifestyle, consumption patterns, products and identity (Mishra, 2004). Culture has been a vital factor in imparting and strengthening identity of groups and peoples. There are many advantages by having a global culture. For example, a single global culture would make things unity and cause less disagreement. However, there is also having the possible problems in having a global culture.

The first possible problem by having a single global culture is that lost their own traditional culture. Traditionally they are satisfied by indigenous goods and services, are being replaced by new wants, requiring goods and services from other lands for their satisfaction. This phenomenon destroys local self-sufficiency and local jobs and brings in the global dependence of nations. One may look around to see how plastic goods have been pushing out many a traditional product out of fashion. Local potters, rope-makers and blacksmiths have been losing their traditional vocations (Henry Jenkins, 1997). It may not be wrong to claim that ultimately all cultural differences will vanish and some sort of cultural sameness. For example, The Indonesian youth prefers the clothes bearing the brand names of Nike, Adidas, Reeboks, and Filas. It tries to copy the mannerism and lifestyle of its role models like the famous baseball players Michael Jordan or O’ Neal. Young Indonesians prefer to put on shorts or torn jeans to imitate their American counterparts whom they quite often watch on television or in movies (Francis de Sales, n.d) Other than that, they may loss their features, racial characteristics, mother tongue, dialect, traditional clothing or others. Some people have a great concern...