Management Report

Management Report on APA Group Limited

How to increase morale and create a better working environment?

Teacher: Albert Yip

1. Introduction: Company Background

2. Obvious Problems that need to be solved: Low morale, Lack of unity, Lack of planning

3. Hidden Problems that need to be solved: director’s over spending, splurging on equipment

4. SWOT Analysis on Asia Pacific Adventure

5. SWOT Analysis on Paradigm Consultants Internationals

6. BCG Matrix

7. Analysis on the finds, and evaluation of possible corrective actions to improve the company

8. Conclusion

9. Recommendation

APA Group Limited (“APA Group”) is the body of 3 companies; these are Asia Pacific Adventure (APA), Paradigm Consultants International (PCI) and Spontaneous Combustion Productions (SCP). Two directors, ABC from the UK and EFG from the USA form these companies. The main selling point and the most stands out about this company is everything can bring to outdoor; it involves outdoor activities, a bit of an adventure for people from different levels, students or those who works. Outdoor activities including the following but not limited to: Abseiling, Cycling, Camping, Climbing, Canoeing and kayaking, Picnicking, Coasteering, Hiking, Orienteering,

Asia Pacific Adventure – APA specializes in outdoor skills training, youth adventure programs, event management and adventure facility development throughout the Asia region. The management team of Asia Pacific Adventure has many years experience in the development and delivery of both school and open enrollment programs. The company offers a range of outdoor adventure experiential learning programs throughout Hong Kong and the Asia Pacific region. Asia Pacific Adventure has organized programs for many top international schools in Asia, and specializes in innovative, customized programs for each organization.

The target customers of Asia Pacific Adventures are the youth, students in International Schools. APA has established...