Marketing in Schools - Case Study

Running head: Unit VI Case Study

Unit VI Case Study

|Robert A. Gerace |

|Student ID 107878 |

|BBA 4751, Business Ethics |

|Dr. Oris Guillaume |

|July 29, 2013 |

| |

Unit VI Case Study

While initially reading our assignment titled “Marketing in Schools” (Hartman, 2008), I was initially confused on my view of the subject. I have a 6th grader and a high school Junior in my household. In today’s society I can understand why schools use advertisement as a way to raise money which is lacking in the schools budget. On the other hand (and most importantly to me) I have school age children whom I send to school to learn not to be targets for clever ad campaigns. I admit that I dread when they bring home “fund raiser” items such as candy bars, and fast food coupons used to “reward” them for good grades. I believe that ethically the schools have turned away from what is important, like education, and focuses on raising money (Gottesdiener, 2012). They also have visitors from wrestling organizations, which I believe is age inappropriate for my children, and they are allowed to pass out coupons for the children to take how and get their parents to take them to their event. I know quite a few teachers and...