A Repot on Pk Electrics Entering International Markets

Report on International Marketing

A repot on PK Electrics entering international markets

HND, GTB090208

Agnes曾洪

SCN：105137141

December 12, 2010

Content

Introduction…………………………………….3

Recommendations……………………………3

• The reasons why it is considering entering international markets…...3

• Two sources of information that PK Electrics should access before deciding which international markets to enter…………………………...4

• Key opportunities and threats associated with entry international markets. ………………………………………………………………………...5

• Process PK Electrics would use to select………………………………...6

• Modes of market entry available to PK Electrics………………………...6

• The most appropriate method of market entry for PK Electrics………7

Conclusion…………………………………....7

Reference……………………………………...8

Report on the PK electrics

Introduction

Since 1990s, trend of the world economy are obviously becoming globalization, integration and internationalization and international economic trade competition becomes increasingly intense. International economic trade environment changes, the China economic strength to enhance and further opening-up, especially after China's entry into the World Trade Organization, Chinese enterprises must objectively are required with new idea, the new research methods and means, to make a new strategy and tactics to meet new challenges. According to the case study, PK Electrics, as a domestic business, it has grown from a local supplier producing supplies and currently operating three factories. The past few years seen continual growth, but over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2% last year. As a result, the management team is aware of big changes in international trading. They are now looking outside China for new markets to enhance their growth and business performance.

This report has been written to explain why the PK Electrics wants to...