Marketing

M

Abstract

Organisations operating in dynamic business environment will face various internal and external influences. External influences such as political, economic, social, technological, legal and environmental may emerge from its macro environment. The immediate external environment includes competitors, suppliers, and increasingly scarce resources, government agencies and their ever more numerous regulations and customers whose preferences often shift in explicably. The remote external environment comprises economic and social conditions, political priorities, and technological development, all of which must be anticipated, monitored, assessed and incorporated into the executive’s decision-making. Firms may also be vulnerable from its industry in which industry it is operating. This management report examines a mobile company’s external factors and how the mobile company is influenced in making its policies. This mobile company’s external environment consists of competitors and other forces outside its industry that are not under the direct control of the organisation and its industry.

Methodology of the Study

For preparing this report various journals, articles, textbooks, websites and magazines were investigated intensively.

Limitation of the Report

Due to word constraints the report doesn’t allow a wider scope to deal with. However, business performance aspects were analyzed using internal and external analysis and ‘change in technology’ was mainly dealt with human resource management and strategic human resource management policies and practices.

Assumption

It is assumed that information collected for the purpose of the report is correct and relevant.

1. External Analysis

External analysis involves an examination of the relevant elements external to an organisation. One output of external analysis is an identification and understanding of opportunities and threats, both present and potential, facing the organisation....