Communication Science

COM2602

Integrated Organisational Communication

Semester 1

Assignment 01

James Lindsay

Student Number: 51537338

I, James Lindsay, hereby declare that this is my own work, except where the work(s) or publications of others have been acknowledge by means of the reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Name: James Lindsay

Student Number: 51537338

Date: 08 MARCH 2013

Witness: Cilla Lindsay

TABLE OF CONTENTS PAGE

1 QUESTION 1 3

2 QUESTION 2 4

3 SOURCES CONSULTED 7

QUESTION 1

1.1.1 Corporate communication developed alongside a number of other academic fields, more specifically with public relations. Its emphasis is on corporate image and identity, corporate advocacy and advertising, media relations, financial communication, employee communication, community relations and corporate philanthropy, government relations and crisis communication. The study of the interdependency between organizational performance, corporate identity, reputation and communication orchestration (Angelopulo & Barker 2013:18).

1.1.2 Public relations originated in the 20th century, and it was a very practical way of building favourable publicity and interest in a topic, product or event. It is most commonly approached as ‘participative dialogue’ or two-way communication. It is distinct within an organization as it is a business...