A Day in the Life of Alex Sander

A DAY IN THE LIFE OF ALEX SANDER: DRIVING IN THE FAST LANE AT LANDON CARE PRODUCTS

Case analysis submitted by Group 8 comprising of the following members:

1. Hitesh Deva (2013118)

2. Kavya Anand (2013133)

3. Kushaal Verma (2013138)

4. Manan Rindani (2013143)

5. Navya Mukhi (2013162)

6. Prannoy John Bose (2013141)

7. Shalini Sinha (2013331)

INTRODUCTION

The case here is about an individual named Alex Sander, who is 32 years old and an MBA graduate from MIT, is the new product manager in the Toiletries Division of Landon Care Products Inc. Alex is hard working yet narcissist and strives for perfection in his job not realizing that everybody’s capacity for work is different. Alex is basically a workaholic who trusts people to get the work done they have been asked for in any way possible and is not afraid to push them to find out what they’re thinking.

There are instances in the case where Alex loses his cool over people including his superiors and rebukes one of the most experienced people in the company. Alex is also hampered by the fact that he has to go through a 360° review from his boss, Sam Glass, as a part of the company policy as he feels it is a waste of time as he needs to focus on his new product launch Nourish which is the most challenging marketing assignment he’s ever had. Sander is not afraid to switch his work field as he believes it to be fine as long as he has a certain degree of success.

The ultimate question of the case is what should Sam Glass do about his star employee? How can he, as a manager, channel Alex’s talent and ensure success for the product group and for Alex as an individual?

BACKGROUND OF THE CASE

This case exhibits various events of a particular working day in Alex Sander’s life and how he faces them. Alex is a 32 year old MBA grad from MIT and is working as the youngest and newest Product Manager in the Toiletries Division of Landon Care Products Inc. Alex is a highly talented...