Upload

* 1. GROUP MEMBERS :Amina YawarWajid AliHaris RiazPRESENTED TO:Mr. Usman M Ghauri

* 2. Pepsi (Brand Name)(Brand Logo)"Live for Now"(Brand Slogan)

* 3. • Pepsi is a carbonated softdrink produced andmanufactured by PepsiCo.• The drink was first made inthe 1890s by pharmacistCaleb Davis Bradham inNew Bern, North Carolina.• The brand was trademarkedon June 16, 1903.• There have been manyPepsi Variants producedover the years.

* 4. PepsiMarketing Mix

* 5. CONSUMERGOODSINDUSTRIALGOODS

* 6. • The main product of Pepsi Cola Company isPepsi.• Sub brands of Pepsi are Dew, Miranda, 7up,Pepsi Max.• It also diversified into Lays.

* 7. Primary & SecondaryPackaging

* 8. • Providing their consumers with easy-to-use,convenient and innovative containers are one oftheir top priorities.• Pepsi introduced the industrys first 1 ½ liter bottle;Regular, Disposable; Can.• Pepsi Co. was the first company to respond toconsumer preference with lightweight, recyclable,plastic bottles.

* 9. Core partFulfill’sthirstShapeSizeTasteWeightNo augmentedpartActual partAugmentedpart

* 10. SALES

* 11. Size and Price of Pepsi(RS.)• Regular bottle 15• Non returnable or disposable bottle 30• 0.5 liter bottle 40• 1.5 liter bottle 70• 2.25 liter bottle 90• Pepsi can 50

* 12. • Pepsi prices its products similar to those of Coca-Colain order to keep profits high.• As neither of the major manufacturers would win aprice war, the company follows the pricing structure ofthe market leader.• PepsiCo’s current retail prices range depending on theconvenience of the location in which they are locatedand depending on the size of the soft drink container.

* 13. Some of the ways in which Pepsiattracts consumers are:• Free Samples ( New product – DEW)• Discounts ( RAMDAN Offers)• In-Store Displays – Signs, banners etc.• Entertainment – Games with free T-shirts, Pepsipoints under the cap etc.

* 14. PROMOTIONAL...