Topic Proposal

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RESEARCH PROPOSAL AND COMPANY PROFILE OF TELETALK BANGLADESH LIMITEDPrepared for

Sheikh MorshedJahan

Course Instructor

Business Strategy (W501)

Submitted by

Sabrina Afroz RH-66

MarufHasanNirjhor ZR-91

KhondokerMushfique-Us-Salehin ZR-97

Akif Ahmed ZR-104

GausheyShahriar ZR-51 (Batch 17)

August 20, 2013

Institute of Business Administration

University of Dhaka

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Table of Contents

Introduction 1

Company Overview 1

History 1

Mission, Vision and Objective 1

Timeline 2

Success and Milestones 2

Market Performance 2

Services Provided by Teletalk 3

Awards and Certifications 4

Government Involvement & m-Governance 4

Organization Structure 4

Corporate Governance 4

Endorsement 4

Social Responsibility 4

Financial Performance 5

Objectives of the Report 6

Broad Objective: 6

Specific Objectives 6

Rationale 6

Scope and Limitations 6

Methodology 7

Sampling Technique: 8

Timeline of the Reseach 8

Conclusion 11

Bibliography 11

List of Figures

Figure 1: No. of Mobile Phone Users in Bangladesh 3

Figure 2: Timeline of the activities of Teletalk 4

Figure 3: Growth of Market Share of Teletalk 5

Figure 4: Comparison of performance between Market and Teletalk 5

Figure 5: Organization Structure of Teletalk 7

Figure 6: Financial performance of Teletalk from 2007-2010 8

Figure 7 Saunders Onion Model 11

List of Tables

Table 1: Services provided by Teletalk 6

Table 2: CSR Activities by Teletalk 8

Introduction

As per the new world of communication excellence, Mobile Phone has become a critical factor in connecting a nation among themselves and with others. Around three-quarters of the world’s inhabitants now have access to a mobile phone and the mobile communications story is moving to a new level, which is not so much about the phone but how it is used (World Bank, 2012). Bangladesh has also seen rapid growth in this sector. Starting with around 100 connections and one...