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Category: Business and Industry
Date Submitted: 09/02/2013 02:28 AM
Carlsberg Group
2013 IR Presentation
*
* Unless otherwise stated, all data are 2012 reported figures
Content
Group overview & history Our Stand, strategy & KPIs Our brands Financial performance 2013 Outlook & longer-term targets Our regions • Western Europe • Eastern Europe • Asia Financial policy & leverage
CSR
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The Carlsberg Group
No. 4 500
largest international brewer
beer brands
No. 1 No. 2
in Eastern Europe
in Western Europe
120,000,000
hl. of beer sold in 2012
+16%
+18%
EBIT growth (CAGR) from 2005 to 2012
EPS growth (CAGR) from 2005 to 2012
3
Group ownership structure
Carlsberg Foundation
30% of capital 75% of votes
Free float
70% of capital 25% of votes
Listed on Nasdaq OMX Copenhagen
100%
Carlsberg A/S
Carlsberg Breweries A/S
Operating companies
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Founded in 1847 on a passion for beer, science and art 1847 JC Jacobsen founds
the Carlsberg Brewery on a hill outside of Copenhagen
1868 Carlsberg has
international ambitions from the beginning and exports its first barrel of beer to Scotland in 1868
JC Jacobsen has great ambitions for his brewery and to make sure his beer is brewed to the highest scientific standards he establishes the Carlsberg Laboratory.
1882 JC‟s son Carl
Jacobsen builds his own brewery next to his father‟s and calls it ”New Carlsberg”.
1904 The famous Carlsberg
logo is designed by architect Thorvald Bindesbøll. This logo is still used today.
Carl Jacobsen has a great passion for art and architecture and creates many spectacular buildings for his brewery. One of these is the impressive Elephant Gate welcoming visitors to his brewery.
5
The transformation of Carlsberg
● The FMCG journey ● Value management ● Brand portfolio activation and scoping ● Challenge driven and focused innovation process ● Business process standardisation ● Integrated supply chain ● Centralisation and integration ● Increased CSR...