Financial Pr

Financial public relations

Public relations

The book defines it as ‘about reputation’ - the result of what you do, what you say and what others say about you. Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between and organization and its publics.’’

History

In the past the world of financial PR was champagne and caviar, with practitioners as bubbly as their preferred drink. The typical London Pr person of the 1980s did little more than hand out press releases an take journalists to lunch. Nowadays financial PR practice is much more complex, practiced in the environments of domestic and international financial markets and the corporate world.

Financial public relations

Financial public relations in the United States has historically focused on investor relations. Investor relations is: ‘the management of the relationships between a company with publicly traded securities (shares) and the holders or potential holders of such securities’.

Financial public relations in the UK is fundamentally different that the US approach. American financial PR/IR is focuses on the shareholder whereas in the UK financial PR is focused on ‘raising awareness and building understanding amongst primarily the City’s (financial exchanges) opinion formers who influence investors and potential investors, which refers to as ‘‘third party’’ audiences or stakeholders’.

‘communicating financial results and business strategy’

‘A department of a company that attempts to portray the company’s investments and financial state in the best possible light’

communicating financial results and business strategy

A financial public relations department interprets applicable laws and regulations, and it generally employs lawyers in order to defend the interpretations to the regulator if need be. Financial public relations also deal with disclosure forms (A document given to a potential borrower by a lender...