Sbarro

Ditzoso, Kelvin John P. MarkStrat2

Mission and Vision Prof. Buenagua

Chapter IV

What is a Vision Statement?

* A Vision Statement is a declaration of a company’s goals for the mid-term and long-term future. Ranging from one line to several paragraphs.

* A Vision Statement identifies what the company would like to achieve or accomplish.

“What you dream to be”

What is a good Vision Statement?

* A good Vision Statement provides the inspirations for daily operations of a business and molds its strategic decisions.

5 Tips to Keep in Mind

* When describing goals, project five to ten years in the future.

* Dream big and focus on success.

* Use the present tense.

* Infuse your vision statement with passion and emotion

* Paint a graphic mental picture of the bussiness you want

Examples of a Vision Statement

Jollibee Foods Corporation

We are the best tasting QSR…

The most endearing brand…

that has never been…

We will lead in product taste at all times…

We will provide FSC excellence…

In every counter…

Happiness in every moment…

By the year 2020, with over 4000 stores nationwide,

Jollibee is truly a GLOBAL BRAND. (and the filipino will be admired worldwide)

San Miguel Pure Foods Co. Inc.

By 2020, San Miguel Purefoods Company, Inc. will be a P520 billion company with an income of P42 billion 

We will intimately understand our consumers, winning ther hearts by providing-tasting and innovative products and services that anticipate and respond to their needs. 

We will ensure that our products are of uncompromising quality and easily within reach.

We will be the leading provider of good nutrition for families, offering a wide spectrum of products. And, to complete our portfolio, we will engage in nutraceuticals and organic food segments.

We will revolutionize the foodservice and retail industries.

We will aggressively...