Business Analysis

Real-World Business Analysis Part IV

Ronda Witherspoon

Real-World Business Analysis

Six Paths Analysis

According to the Blue Ocean Strategy, the six paths framework helps companies to expand their market and analyze their competition. Companies are encouraged to, (1) look across alternative industries, (2) look across strategic groups within industries, (3) look across the chain of buyers, (4) look across complementary product and service offerings, (5) look across functional or emotional appeal to buyers and (6) look across time.

| |Head-to-Head Competition |Blue Ocean Creation |

|Industry |Focuses on rivals within the Bed & Breakfast|Looks across alternative industries to |

| |industry |enhance the quality of service and the |

| | |overall experience of lodging |

|Strategic Group |Focuses on competitive position within the |Looks across strategic groups within the |

| |Bed and Breakfast industry |industry |

|Buyer Group |Focuses on better serving the lodging |Redefines the industry buyer group |

| |customer | |

|Scope of Product or Service Offering |Focuses on maximizing the value of service |Looks across to complementary service |

| |offerings within the bounds of the lodging |offerings |

|...