Effects of Mass Media on Culture

THE EFFECTS OF MASS MEDIA ON CULTURE

Mass media is defined as a collection of all communications through which information is dispersed to a large audience e.g. Television, Radio, Newspaper etc.

Culture can be defined as any thing that defines a community starting from their way of life, their language, their dress code, beliefs, the products they create etc. The community’s culture is important because it dictates the norms of the community and every individual within it.

Currently we are living in a society that heavily depends on information and communication obtained from the various mass media to keep us on the move in the right path and also to do our daily activities for instance work, travelling, education and many more.

Today our attitude towards everything ranging from soaps to politics is highly influenced by the media and thus we to be more vigilant on the content we are getting from the various Medias to be actually correct and the right thing.

The nature of content in most mass media is quite persuasive and hence easily persuades influences the thought and behavior of the general public the content is presented to.

Aesthetics and institutions of a civilization are included in our way of life and thus are defined as culture. Hence I would be lying if I didn’t admit that media is an influential entity in our culture with relevance to today’s way of life.

The following are the positive effects of mass media on culture:

The media shows constructive information especially in news channels, documentaries and other educational shows. These shows boost self esteem in kids, heighten their interest levels and encourage them to ask relevant questions on a particular question.

The media keeps us aware of what is happening around us and also provides us with a fair share of information of what is happening around the globe. Hence acts as a gateway to foreign and unknown knowledge of what is happening without our physical presence at that particular...