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RETAIL BUYING From Basics to Fashion

FOURTH EDITION

RICHARD CLODFELTER

RETAIL BUYING From Basics to Fashion

RETAIL BUYING From Basics to Fashion

FOURTH EDITION

RICHARD CLODFELTER

University of South Carolina

Fairchild Books | New York

Executive Director & General Manager: Michael Schluter Executive Editor: Olga T. Kontzias Senior Associate Acquisitions Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Development Editor: Amy Butler Assistant Art Director: Sarah Silberg Production Director: Ginger Hillman Associate Production Editor: Linda Feldman Copy Editor: Joanne Slike Ancillaries Editor: Amy Butler Associate Director of Sales: Melanie Sankel Cover Design: Carly Grafstein Cover Art: © istockphoto Text Design: Carly Grafstein Page Layout: Carly Grafstein Photo Research: Carly Grafstein Illustrations: Tronvig Group First published by Delmar Publishers, Inc., New York, 1993. This 4th edition is published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2012. All rights reserved. No part of this book covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems—without written permission of the publisher. Library of Congress Catalog Card Number: 2012934142 978-1-60901-277-9 GST R 133004424 Printed in the United States of America TP09

contents

Extended Contents vii Preface xiii Acknowledgments xix

PART I: UNDERSTANDING THE RETAIL ENvIRONMENT WHERE BUYING OCCURS 1 Chapter 1 Today’s Buying Environment 3 Chapter 2 The Buying Function in Retailing 35 Chapter 3 Buying for Different Types of Stores 71 PART II: GETTING READY TO MAKE BUYING DECISIONS 103

Chapter 4 Chapter 5 Chapter 6

Obtaining Assistance for Making Buying Decisions 105 Understanding Your Customers 139 Understanding Product Trends: What Customers Buy 171...