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Fall 2013 International Marketing(4545) Course Syllabus

1 Contact Information Instructor Mobile phone E-mail Course webpage Ok Yeon Pyo 010-9150-8780 nanospeed@naver.com http://blog.naver.com/nanospeed

Feel free to send me an e-mail with any questions about the course or if you want to arrange an appointment.

2. Course Requirements and Grading The course grade is based on Absolute Rating. The final grade will be determined using the following weights:

① Attendance 15% Students are expected to attend class and participate in discussions, unless prevented by sickness or some other legitimate circumstances. Missing class will affect your overall understanding of marketing communications and will have a strong negative impact on the participation portion of your grade. If you know beforehand that you will miss a class, please notify me in advance. Any absence without leave won't be permitted. ② Exam 70% (midterm 35% + final 35%) This is an in-class essay exam covered throughout the entire course. The mid range is excluded from the final exam. No makeup exam will be given. Material to be covered during the exam will be announced at least one week before the exam. ③ Team Project 15% Each student is required to participate in individual or team presentation. The presentation should be conducted in English through PPT format. There’re no restrictions at all except time compliances. It should be finished within 20 minutes.

3. Course Schedule week 1 (09/03) week 2 (09/10) week 3 (09/17) week 4 (09/24) week 5 (10/01) week 6 (10/08) week 7 (10/15) week 8 (10/22) week 9 (10/29) Ch. 01 Introduction to Global Marketing Ch. 02 The Global Economic Environment Ch. 03 The Global Trade Environment Ch. 04 Social and Cultural Environments Ch. 05 The Political, Legal, and Regulatory Environments Ch. 06 Global Information Systems and Market Research Ch. 07 Segmentation, Targeting, and Positioning Midterm Exam Ch. 08 Importing, Exporting, and Sourcing case 8-1 case 9-1 case...