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University of Wales (UOW)

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Management Development Institute of Singapore (MDIS)

Group Assignment

Subject | : Strategic Management |

Report | : Mobile Phone Industry - Singapore |

Lecturer | : Mr Sam Sui Chee |

Course | : Master of Science in Management (Banking & Finance) |

Student Name | FIN Number | Signature |

David Loa | G0050209Q | |

Moulik Patel | G1036235R | |

Nguyen Son Tra | G0895421L | |

Jiang Zhejun | G1004456T | |

Tran Thanh Hung | G0245407L | |

Submitted on Due Date? Yes (Date submitted: 15/08/2011)

Word limit observed? Yes (No of words: 4956)

Executive Summary

This report is based on the Singapore’s Mobile phone industry. We have conducted a strategic analysis of the industry by scanning and studying the key forces the drive changes in the industry such as political-legal, technological, socio-cultural, and economic forces.

Secondly, with the help of Porter’s five forces we analysed the key competitive forces such as buyers, sellers, potential entrants, substitutes and other stakeholders and the extent to which they impact the attractive of the industry.

Thirdly, we mapped the key strategic groups of the industry – Apple, Nokia, Samsung, HTC, Sony Ericsson, Blackberry, LG, Motorola and Others, and studied the main strategic group and its strategic type, which consists of Nokia, Sony Ericsson and Samsung.

Lastly, with the help of Issue Priority Matrix, we analysed the key external environmental factors and discussed their implications on the industry.

Table of Contents

1 Introduction 5

2 Key Forces Driving Change in the Mobile Phone Industry 6

2.1 Technological 6

2.2 Political-Legal Forces 6

2.2.1 Political Risk 6

2.2.2 Tax Law 7

2.2.3 Free Trade Agreement 7

2.3 Socio-cultural Forces 8

2.3.1 Population and Age Structure 8

2.3.2 Mobile Phone Subscribers 8

2.3.3 Culture Concepts and Values 8

2.4 Climate 9

2.5 Economic Forces…………………………………………………………………….....9

3 Analysis of the...