Mkt 500 Final
Submitted by: Submitted by YSinan
Views: 202
Words: 3693
Pages: 15
Category: Business and Industry
Date Submitted: 09/28/2013 06:32 AM
CREATION OF A MARKETING PLAN FOR A PRODUCT OR SERVICE
“SUN ENERGY” SOLAR WATER HEATER
“SUN ENERGY” Solar Water Heater
Table of Contents Pages
Product Description...................................................................................................... 3-4 SWOT Analysis............................................................................................................ 5
Target Marketing ......................................................................................................... 5-6
Competitive Analysis................................................................................................... 6-7
Financial Analysis........................................................................................................ 8
Pricing Structure........................................................................................................... 9
Channels of Distribution............................................................................................... 9-10
Integrated Marketing Communications (IMC) Promotion Plan.................................... 10-11
Integrated Marketing Communication (IMC) Budget................................................... 11
Executive Summary....................................................................................................... 12-13 References...................................................................................................................... 14
“SUN ENERGY” SOLAR WATER HEATER
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Product or Service Description
Solar water heaters use sun energy for the heating water for any indoor places, like homes, business or industrial areas. Also, solar water heaters provide heat for swimming pools, under flooring or small spaces and...
