Strategy

Background:

Dirk (Founder and CEO)

Jane (

Vikram (sales Director)

Andrew (Online marketing software provider)

Josh (Marketing Head)

Serge (Lead Developer)

Company’s slogan: ‘Marketing is Broken’

Sparkplace is playing in two major markets, first is Small Sams, the other is Medium Mary’s.

Sams Vs Marys

|Sams |Marys |

|Small businesses- they have owners who run their own companies. |Medium sized businesses |

|Employees less than 20 nos |Employees between 20 - 100 |

|Main purchaser - Owner |Main Purchaser – Sr, Manager and not the owner. |

|Customer acquisition cost (Sales cost) is less than $1000 for |Customer acquisition cost is about $5000 for each one |

|each one | |

|Each Sams generates a profit of $10000 |Each Mary generates a profit of $50000 |

|Higher return on investment, i.e. $5 profit per $ spend on |Lower return on investment as compared to Sams, i.e. $2 profit |

|marketing |per $ spend on marketing |

|Higher churn rate and willing to pay less monthly rents. |Stays longer and willing to pay more monthly rents. Requires less|

| |hand holdings. |

|Bigger volume business in the market, no of potential customers |Higher profit per mary’s in the market, no of potential customers|

|in the market is 1.3 million. |in the market is...