Gag Activity Syllabus for Having Good Operations

UAP-SMN MGT251

LECTURE HANDOUT 05JUL2013

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Product Design

Topics Outline

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The Global Company Profile – Regal Marine Goods and Services Selection Generating New Products Product Development Issues for Product Design Ethics and Sustainability Time-based Competition Defining a Product Documents for Production Service Design

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Prof. Ramon H. Enriquez

Facilitator/ Lecturer

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Regal Marine

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Topics Outline

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The Global Company Profile – Regal Marine Goods and Services Selection Generating New Products Product Development Issues for Product Design Ethics and Sustainability Time-based Competition Defining a Product Documents for Production Service Design

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Global market 3-dimensional CAD system

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Reduced product development time Reduced problems with tooling Reduced problems in production

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Assembly line production JIT

© 2011 Pearson Education

Product Decision

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Product Decision

The good or service the organization provides society Top organizations typically focus on core products Customers buy satisfaction, not just a physical good or particular service Fundamental to an organization's strategy with implications throughout the operations function

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The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage

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Prof. Ramon H. Enriquez

05/07/2013

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UAP-SMN MGT251

LECTURE HANDOUT 05JUL2013

Page 2 of 12

Product Strategy Options

 Differentiation

 Shouldice Hospital

Product Life Cycles

 May be any length from a few hours to decades  The operations function must be able to introduce new products successfully

 Low cost

 Taco Bell

 Rapid response

 Toyota

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Product Life Cycles

Sales, cost, and cash flow

Product Life Cycle Costs

100 –

Costs committed

Cost of development and...