Creative and Innovativemanagement

Creative and Innovative Management

Lecturer: Kamran Saqib

EDEXCEL ASSIGNMENT

Presented by

Ritesh Kumar Shrestha

Student Id: 46310

Date: 30August 2013

| | TABLE OF CONTENTS | |

S. No | | Topic | Page |

1 | Introduction ………………………………………………. | 3 |

2 | Task 1.1 | ………………………………………………………. | 3-4 |

3 | Task 1.2 | ……………………………………………………….. | 4-5 |

4 | Task 2.1 | ……………………………………………………….. | 6 |

5 | Task 2.2 | ……………………………………………………….. | 7 |

6 | Task 2.3 | ……………………………………………………….. | 8 |

7 | Task 2.4 | ……………………………………………………….. | 8-9 |

8 | Task 3.1 | ……………………………………………………….. | 9-10 |

9 | Task 3.2 | ……………………………………………………….. | 11 |

10 | Task 3.3 | ……………………………………………………….. | 12 |

11 | Task 4.1 | ……………………………………………………….. | 13 |

12 | Task 4.2 | ……………………………………………………….. | 14 |

13 | Task 4.3 | ……………………………………………………….. | 15 |

14 | Task 4.4 | ……………………………………………………….. | 16 |

14 | Conclusion | ………………………………………………….. | 17 |

15 | References | ……………………………………………….. | 18-19 |

| | | |

| | |

INTRODUCTION

The world has been changed by the creativity and innovation. The creativity and innovation is essential to any organization in a current context as it leads to the organization growth and accomplish new success. In current business environment, employers are given a freedom to think freely and executed their ideas and beliefs that help the organization. Through this assignment we will look at the creativity and innovation tools and techniques implemented by Google.

TASK1: Importance of creative and innovative management in organization

1.1     Current innovative and creative management processes

“Innovation management is not only introducing new product but also include the different ways of doing the business, new ways of implementing the things, and new ways to enter into to the market and business strategies” (Sloane, 2003, pg.8)...