Colour Blind

COLOR BLIND

A Colloquium paper submitted in partial fulfillment of Graduate Pre Diploma Presentation. Faculty Guide: Prof. Gaurang Shah Colloquium Guide: Prof. Harshit Desai

Written by: Samar Naik | UG-Transportation Design | Semester 8

A COMPARATIVE RESEARCH/STUDY ON CONSUMER COLOR DETERMINATION FOR CARS AND THE FACTORS INFLUENCING IT.

ACKNOWLEDGEMENTS

I would like to thank the entire MIT-ID faculty that was involved in making this course a success and also the Prof. Gaurang Shah, H.O.D Transportation Design for taking guidance in colloquium paper . I would also like to thank Prof. Harshit Desai, my guide and mentor who encouraged my ideas & helped me throughout the course. Lastly I would like to thank all the people involved in answering & providing me with their observations. -Thank You-

TABLE OF CONTENTS Serial Nos. I II III IV INTRODUCTION CULTURAL VALUES OF COLOR USE OF COLOR IN MARKETING COLOR IN AUTOMOBILE DESIGN 1. Automobile as a cultural Product 2. Use of Color in Automobile Design Process 3. Color Design in Automobile Interiors 4. Safety Design & Automobile Color 5. Factors that affect Color Design V VI Color Trends Consumer Color Preferences Design of Vehicle Pigment Manufacturers Automobile Segments

CONCLUSION BIBLIOGRAPHY

What is color ? “Color is conceptual. There is no building technology for color, no hi-tech of color. It is just pure idea, pure intellectuality and pure emotion”. Using the sense of color in visual arts, fashion, marketing, architecture, interior and industrial design brings out remarkable benefits and advantages to influence the commercial value of that object. Moreover, the convenient use of color is a valuable tool to designate most appropriate product from a pair of shoes to a sports cars. Dale Russell, the Consultant Creative Director of the Color Group, defines it in Color in Industrial Design as the “Cinderella of the industrial design process” and she claims that it must be considered an integral...