Jollibee

Related Essays

Jollibee Food Corporation
in cross-border management; 4th ed, pp 13-32, New York, NY: McGraw-Hill/Irwin Jollibee Food Corporation, (2006). Homepage. Retrieved July 23, 2006. http://www
Jollibee Burgers
plastic w/ cover Others: Measuring pitcher (sanitizing), wire whisk, aluminum tray, jollibee red tray, hot pan 2 ½ x ½ 100ppm container, stainless burger wheel
Jollibee
avoid 'reinventing the wheel' and to benefit from tested business practices. By establishing Jollibee in 1978, Tony pre-empted McDonald's entry into the country
International Expansion: Jollibee
the global brand. Additionally, a success in cosmopolitan Hong Kong could give Jollibee the brand exposure it needs to attract better partners. However, given the

Submitted by to the category Other Topics on 10/03/2013 12:47 AM

I. Introduction

The Philippines is known worldwide for various of things. May it be from beautiful beaches, to famous people, as well as to different businesses. The Philippines have different successful world-class companies. From the past until the present, the country grows to being a competent company producer. A famous Philippine icon globally is a jolly bee, this is the mascot of the international fast-food chain, Jollibee. It is known to bring a haven of happiness to different families. Aside from being the first food service company to be listed in the Philippine Stock Exchange, it has also been named by the Far Eastern Economic Review as “The Most Admired Company” in the Philippines over the last 6 years (De Leon 2013). Tony Tan Caktiong, the founder, has also once received the prestigious award of “World Entrepreneur of the Year.”

Jollibee’s mission for the past 35 years is “to serve great tasting food, bringing the joy of eating to everyone.” This company has always thrived for customer satisfaction, and to be believed that this is their key to success. This mission has reached to almost throughout the whole country with around 800 stores nationwide. Jollibee has become one of the most popular, and highly preferred brands here in the Philippines. It is also the largest fast food chain in the country, which will be discussed through their financial statements in the next part of this research. Jollibee is also an emerging global player and has also expanded worldwide with around 100 stores. The country outside of the Philippines with the most Jollibee store is Vietnam with 40 branches, followed by the United States of America with 26 branches spread out through California, Nevada, New York, Washington, and Hawaii. Kuwait, Qatar, Saudi Arabia, Brunei, Hong Kong, Singapore, and Jeddah are the other countries to have branches of Jollibee as well. With the current state of Jollibee, the company’s realistic vision is to have over 4000 stores worldwide...

View Full Essay
Full Essay Stats...
  • Words: 1305
  • Pages: 6
  • Views: 117

Join now to view this essay and thousands of others on PaperCamp.com. It's free Join Now!