Submitted by: Submitted by boxer976
Views: 215
Words: 407
Pages: 2
Category: Business and Industry
Date Submitted: 10/05/2013 04:24 AM
COMPANY NAME: ROseMANS Co.
BRAND NAME: Boys over Flowers
VISION: To be pioneer in mass producing flowers made from papers and to be recognize the company’s excellence of making it as a viable form of business.
MISSION: transforming papers from just a conventional material and to participate to social initiative of NO TO PLASTIC CAMPAIGN.
TAGLINE: “more than just a paper”
TARGET MARKET: People who are engaged on a particular occasions.
COMPANY OBJECTIVES:
* To produce unseasonal paper flower arrangements.
* Complete participation to RRR (Reduce, Reuse, and Recycle) Advocacy.
* Connecting to customer’s valued memories and preserving it.
* Transforming paper creation into the next level.
* To remind every gentlemen that women do like memorable things.
PROBLEMS: MARKETING ASPECT
* The marketing strategy of promoting this simple paper flower arrangement as a useful and innovative viable product to its potential customers.
FINANCIAL ASPECT
* What is the ideal price of each product that a customer is willing to pay whereas it only uses papers as the main product material?
MANAGEMENT ASPECT
* Who will be in charge on the manufacturing part, and who is creative enough in handling the paper flower arrangements?
TECHNICAL ASPECT
* How to produce massive numbers of paper flowers whereas there is no available equipment of producing this main material into large volume?
SOCIO ECONOMIC ASPECT
* How does the company really participate in the NO TO PLASTIC CAMPAIGN and RRR Advocacy?
* How does this product contribute a big part in our own economy?
SURVEY QUESTIONNAIRES:
1. Awareness that a set of different paper flowers can also be use as a viable product.
(Rate 1-10) __________
2. Is it ideal for a bouquet to use paper flower as a practical substitute from a natural flower?
YES NO
3. Rate of willingness to buy a...