Submitted by: Submitted by daffie
Views: 705
Words: 2439
Pages: 10
Category: Business and Industry
Date Submitted: 08/11/2010 02:21 AM
Contents
Executive Summary P.2
Company Background P.3
Business Strategies P.3
Internal Analysis P.4
Key Success Factors P.5
External Analysis P.6
Competitive Environment P.7
Strategic issues P.8
Recommendations P.9
Reference P.11
Appendix 1
Appendix 2
Appendix 3
Executive Summary
Aldi is one of the world’s biggest global food retailers with over 7000 sores worldwide. They were owned by the Albrecht brothers who were Karl and Theo. They also opened their first stored in Sydney in January 2001 and today they owned 160 stores nationwide. Their strategy is that they are guaranteed to provide customers with top quality products at incredibly low prices because they only have a limited number of products and their private label brands as well. ALDI only stores stock about 700 products of the most popular everyday grocery and household items compared to other supermarkets where they stored between 25 000 to 30 000 products. Their stores are normally really small to medium in size compared to other supermarkets like Coles where they are generally really big in size. All their stocks are normally in open display where customers can get to it really easily and this will also save cost to Aldi because it requires the least amount of labour when it needs replenishing.
They have become so successful in the food retailers sector because they try to minimize their cost by opening less hours compared to other competitors, they also have a limited of staff on during open times, offered a limited amount of products to customers according to their needs, not providing shopping bags to customers where they will have to pay for it if they want it and advertising is at a minimum. ALDI also elaborates on their philosophy by stating five main principles (1) huge savings, (2) excellent quality, (3) outstanding value, (4) superb special...