Environmental Scan

Environmental Scan

In any industry and in any company the type of environment places key to the success of that company. Someone wrote that, “The nature of the global business environment guarantees that no matter how hard we work to create a stable and healthy organization, our organization will continue to experience dramatic changes far beyond our control.” (Brainy Quote, 2013) An organization’s business strategy is an intricate part of how a company will create value and sustain a competitive advantage over other organizations within that industry. Environmental scanning is a priority within a company in developing a successful and longstanding business strategy for detecting any opportunities or threats that could influence the company. In the following essay, this paper will conduct an environmental scan on Starbucks and Google, to show the different environments that can lead a company’s success. The paper will present the value of environment scanning in their business strategy as well as the type of guidelines measured to verify its effectiveness in each company.

When business strategies develop, business managers must create strategy assessments that review the operational plans and other workplace implications. Within the strategy assessment, the company establishes the leadership builds teams and creates the communication, and work plans. The next step in the business strategy outline is to gather and collect information on the business environment. In doing so the business manager conducts an environmental scan. According to the Business Dictionary, environmental scan is, “Careful monitoring of an organization's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans” (Business Dictionary). Environmental scanning systematically process of surveying, interpreting any relevant data to identify potential external and internal threats and opportunities that could have a...