Term Paper

“STRICTLY FOLLOW THE OUTLINE” – DEADLINE NOVEMBER 11, 2013 | |

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MODULES | DESCRIPTION | FRAMEWORKS |

| EXECUTIVE SUMMARY | |

| TABLE OF CONTENTS | |

| ACKNOWLEDGMENT | |

| INTRODUCTION (include reason for paper and choice of company) | |

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ONE | ANALYSIS OF INTERNAL ENVIRONMENT | |

1.1 | History, Products/Services and Profile of the Company | |

1.2 | Mission Statement | p. 20 |

1.3 | Vision Statement | |

1.3.1 | Effective Elements | Table 2.2 p.17 |

1.3.2 | Shortcomings | Table 2.3 p.17 |

1.4 | Values, Philosophy and Ideology | p.21 |

1.5 | Goals (long term) | |

1.5.1 | Corporate | |

1.5.2 | Financial | |

1.5.3 | Social | |

1.6 | Objectives (short term) | (SMART) p.21 |

1.6.1 | Strategic (Corporate) Objectives | Table 2.4, p. 24 |

1.6.2 | Financial Objectives | Table 2.4, p. 24 |

1.6.3 | Social Objectives | |

1.7 | Financial Analysis (3 Years) | Audited FS |

1.7.1 | Financial Ratios | p. 234-235 |

1.7.2 | Horizontal Analysis (based on latest statement) | |

1.7.3 | Vertical Analysis (latest financial statements) | |

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TWO | ANALYSIS OF EXTERNAL ENVIRONMENT | |

2.1 | Definition of the Industry | Table 3.1, p.40 |

2.2 | Analysis of Macro-environment components | (PESTELD)p.39 |

2.3 | Competitive Environment (Forces) | (5 Forces) p.41 |

2.4 | 5-Forces Analysis (Strong or Weak) | p. 41 |

2.4.1 | Factors affecting Strength of Rivalry | p. 51 |

2.4.2 | Factors affecting Threat of Entry | p. 50 |

2.4.3 | Factors affecting Competition from Substitutes | p .45 |

2.4.4 | Factors affecting Bargaining Power of Suppliers | p. 47 |

2.4.5 | Factors affecting Bargaining Power of Buyers | p. 44 |

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THREE...