Submitted by: Submitted by homyak000
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Words: 1265
Pages: 6
Category: Business and Industry
Date Submitted: 10/18/2013 09:21 PM
College of Business and Public Policy
09/09/2013
TABLE OF CONTENTS
COMPANY OVERVIEW 3
SUBWAY COMPETITION 3
TARGET CUSTOMERS 5
MARKETING TECHNOLOGIES 5
CURRENT ANCHORAGE MARKET…………………………………………………………...7
NEW SUBWAY LOCATIONS 9
COMPANY OVERVIEW
Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according to Forbes Magazine, is the largest single-restaurant chain globally with 40,043 locations in 102 countries around the world.
SUBWAY COMPETITION
As any other big company associated with food, Subway has to compete with international, national, regional, and local retailers of food products. Competition is based on price, convenience, and service. Subway is also focused on menu variety as well as product quality. Competition is one of the key factors that influence decision making processes as well as choosing a marketing strategy.
Table 1. Subway Competition in Anchorage
Direct Competitors
Indirect Competitors
McDonald's
Red Robin
KFC
Mooses Tooth
Burger King
Bear Tooth Grill
Wendy’s
Tempura Express
Carl's Jr
Panda Express
A&W All-American Food
Denny’s
Arby’s
Village Inn
Dairy Queen
Snow City Cafe
Pita Pit
Spenard Roadhouse
Quiznos
Café Amsterdam
Great Harvest Bread Co.
Alaska Bagel
Middle Way Cafe
Leroy’s Family
Sicily's Pizza
Eddie’s Sports Bar
Johnny Chicago's
Humpy’s
Brown Bag Sandwich Co.
T.G.I. Friday’s
Napoli's Pizza
Suite 100
Wings 'N Things
Glacier’s Brew House
Peppercini's Deli House
Qdoba Mexican Grill
Alaska's Gourmet Subs
Orso’s
Table 1 illustrates some of the largest Subway direct and indirect competitors in the Anchorage market. Not only are the local fast food stores taken into consideration, but also restaurants, quick-service eating establishments,...