Ethical Behavior

Ethical Behavior of Dan Amos of American Family Life Insurance Company (AFLAC)

American Family Life Insurance Company (AFLAC), a Fortune 500 company, and their Chief Executive Officer (CEO),Dan Amos, were recently recognized by Ethiosphere Magazine as the World’s Most Ethical Company for the fourth consecutive year (Aflac Named Most Ethical Company for Fourth Consecutive Year, March 2013). This award is given to companies who demonstrate a commitment to ethical leadership, corporate social responsibility, and compliant practices. More information about the methodology and selection criteria and the complete list of the 2013 World's Most Ethical Companies can be viewed at http://ethisphere.com/wme. “The research-based Ethisphere® Institute is a leading international think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption, and sustainability. Ethisphere Magazine, which publishes the globally recognized World's Most Ethical Companies Ranking, is the quarterly publication of the Institute” (Aflac Named Most Ethical Company for Fourth Consecutive Year, March 2013). AFLAC has won this award seven times.

Dan Amos began his career at AFLAC in 1973 as a sales representative. He was promoted to President in 1987, Chief Operating Officer (COO) in 1990, and Chief Executive Officer (CEO) and Chairman of the Board in 2001 ( Reference for Business, Encyclopedia of Business,2nd edition, n.d.). During the first four years as the CEO of Aflac, revenue grew from $2.7 billion to $9.6 billion. Amos was responsible for the advertising campaign that featured the Aflac Duck. By 2004, polls reported that AFLAC and its mascot Duck was recognized by 96 percent of all Americans. Aflac's revenue has increased over the years and now is reported to exceed $25.4 billion (AFLAC at a Glance, 2013).

This quote from Amos is very indicative of his philosophy,"Give your employees everything...