Mba Master of Management Studies (Mms ) Second Year Semester-Iii

Master Of Management Studies (MMS ) Second Year Semester-III (A) Core papers Subject Subjects / Papers Code 3.0.1 International Business 3.0.2 Strategic Management 3.0.3 Summer Internship Report (B) Specialization Subjects (1) Marketing Subject Subjects / Papers Assessment Maximum Code Marks University Internal 3.1.1 Marketing Strategy 60% 40% 100 3.1.2 Integrated Market 100% 100 Communications 3.1.3 A Consumer Buying Behavior 100% 50 3.1.3 B Market Research Applications 100% 50 3.1.4 A Sales Management & Sales 100% 50 Promotion 3.1.4 B Distribution & Supply Chain 100% 50 Management 3.1.5 A Product & Brand 100% 50 Management 3.1.5 B Marketing Finance 100% 50 Marketing Electives : ( Students need to choose electives for 300 Marks) 3.1.6 International Marketing 100% 100 3.1.7 Retail Management 100% 100 3.1.8 B2B Marketing & CRM 100% 100 3.1.9 Rural Marketing 100% 50 3.1.10 Marketing Nonprofit 100% 50 Organization 3.1.11 Quantitative Models in 100% 50 Marketing 3.1.12 Marketing Audit 100% 50

Assessment University Internal 60% 40% 100% 100%

Maximum Marks 100 100 100

(2) Finance Subject Subjects / Papers Assessment Maximum Code Marks University Internal 3.2.1 Advanced Financial 60% 40% 100 Management 3.2.2 Corporate Law 100% 100 3.2.3 Financial Markets and 100% 50 Institutions 3.2.4 International Finance 100% 50 3.2.5 Mergers, Acquisitions & 100% 50 Corporate Restricting Finance Electives : ( Students need to choose electives for 300 Marks) 3.2.6 Portfolio Management and 100% 100 Security Analysis 3.2.7 Strategic Cost Management 100% 100 3.2.8 Fiscal Policy & Corporate Tax 100% 100 3.2.9 Banking & Insurance 100% 100 3.2.10 Derivatives & Risk 100% 100 Management 3.2.11 Wealth Management 100% 100 3.2.12 Quantitative Models in 100% 50 Finance 3.2.13 Corporate Valuation 100% 50 3.2.14 Marketing Finance 100% 50 3.2.15 Fixed Income 100% 50 (3) Human Resource Subject Subjects / Papers Assessment Maximum Code University Internal Marks 3.3.1 Organizational Theories and...