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BUS317 Strategic Management
Unit Outline
Semester 2 2013
Unit Co-ordinator
Ian Boudville
Room MBS1, 2.036
Telephone: 9360 1265
E-mail: i.boudville@murdoch.edu.au
Contact time : Mondays 9.30-10.30 and Wednesdays 2pm to 3pm. Other times by appointment
Originally written by: Ian Boudville Date: July 2006
Revised by: Ian Boudville Date: June 2007
Ian Boudville Date: July 2008
Ian Boudville Date: June 2009
Ian Boudville Date: July 2010
Ian Boudville Date: July 2011
Ian Boudville Date: June 2012
Ian Boudville Date: December 2012
Ian Boudville Date: June 2013
© Published by Murdoch University, Perth, Western Australia, 2013.
This publication is copyright. Except as permitted by the Copyright Act no part of it may in any form or by any electronic, mechanical, photocopying, recording or any other means be reproduced, stored in a retrieval system or be broadcast or transmitted without the prior written permission of the publisher.
Contents
Graduate attributes developed in the unit 3
Needed Resources 4
How to study this unit: 4
Course Delivery 5
Student Consultation 6
Lecture Outline 7
Workshop Outline: 7
Assessment Outline 8
Final Examination (Internal :40%; External: 50%) 8
Management Report (Internal :25%; External: 30%) 9
Management team Dynamics: 13
Short Essay (Internal and External students) 20% 15
SAVED Presentation (Internal Only) (15%) 0
Marking Guides 1
Short Essay: Marks awarded will be weighted down to 20% 2
SAVED Presentation (Internal Only) 2
Management Report Marking Guide 3
Appendices 4
Appeals 4
Managing the Management teams 4
University Policy on Assessment: 6
Percentage Range 6
Learning Guide 8
Principles of Strategic Management 9
External Scanning and analysis 10
Internal Analysis 11
Building Competitive Advantage 12
Corporate Governance and...