Marketing Tesco

Marketing Assignment

Marketing a new product

Contents

Overview of company, market and existing portfolio of products/brands.................2,3

Fig 1..................................................................................................................2

Fig 2..................................................................................................................2

Explanation of Rationale for new product.................................................................3, 4

Fig 3..................................................................................................................4

Identification and Justification of target market......................................................4, 5, 6

Fig 4..................................................................................................................5

Identification and rationale for brand positioning.........................................................7

Fig 5.........................................................................................................7

Marketing mix strategies....................................................................................8, 9

Fig 5................................................................................................................10

Bibliography/ References.............................................................................................11

Appendix A...................................................................................................................12

Overview of company, market and existing portfolio of products/brands:

I will be proposing a new product for Tesco. Tesco is the largest grocery company in the UK by sales & the 3rd largest retailer in the world after Wal-Mart and Carrefour9. Tesco has 2715 stores, is the market leader in UK with 31% of the market & revenue of £40,766m. . (www.tnsglobal.com, 2011. Year to date profit after tax was £3,700m with...