Work

Target Audience

1. Customer groups: Rural Indians

Non customer groups: Semi Urbaners

2. Demographics: Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment among others.

* Gender (Female)/(male)- We are targeting young women and men

* Age (24-40)- We are targeting at this age because in India their cultural beliefs is to marry at a young age.

* Race (Indian)- India has a bunch of groups. They're the most mongrelized people on Earth. East Indians are probably about 60% Caucasoid 15% Mongoloid and 35% Australoid. Dravidians (South Indians) are Caucasoid-Australoid hybrids with smaller amounts of Mongoloid blood.

* Life Stage- "A stage or phase in life". Our shampoo is targeting Newly Weds because of the fact that they get married at a young age and that is within our target segment

* Residence - our shampoo(Households)

3. Socioeconomic: field of study that examines social and economic factors to better understand how the combination of both influences something.

* Income (Less than Rs75,000)- the income is low because they do live in poverty conditions which does not allow them to earn as much while fending for themselves and household.

* Education(Low levels of education)- poverty conditions once again, with lack of resources creates factors which leads to a low education.

* Occupation(House Wives)- the women's role is to take care of the home and children while the man makes the income.

4. Psychographic: Analysis of consumer lifestyles to create a detailed customer profile. 

* Values(Conservative, High Value orientation)- The rural part of India usually tends to keep to themselves(within their family), their values and beliefs are very strong which makes it very difficult to provide them with something new.

* Lifestyle(Family focused, Focus on the home)- Their more concerned within their home, family is their number...