Search Engine Company

Google Inc. (Google), is an American multinational company with incorporated on October 22, 2002, is a global technology company. Google is one of the leading search engines and dominates the majority of search engine marketing over the world. The company has become the market leader for search engines through its business focus and constant innovation. The Company’s business is primarily focused around key areas, such as search, advertising, operating systems and platforms, enterprise and hardware products. The Company generates revenue primarily by delivering online advertising. It has around an 80% share of the marketplace and continues to grow with recent investments including its own smart phone, the Nexus One, and the acquisition of mobile advertising firm AdMob.

Google has many qualities that make it a likeable brand. It helps you answer questions and solve problems. It enables you to discover new things, which is always fun. Being free charged is a large part of Google's charm. Google doesn't need to charge its users for its services because the internet changed the rules, creating a different environment for communicating information - and for advertising. So Google is funded by the advertisers who pay for a linked presence on the internet. In terms of developing a brand of Google, they gave clarity and commitment to an idea at the heart of their business. With a portfolio as diverse as Google’s, there are some of the company’s core brand values as below:

• Simplicity- Simplicity is one of the common core brand value for Google. If we take example of Google home search pages. They are both so simply designed. In Google web page there is only field to make search. And so much white space also.

• Ease of use- The Google develop their technology and technical product and make it easy to used by user. The Logical navigational system and well design of menu elements makes the user experience better than competitors.

• User focused- Focus on the user As...