Mcdonalds Case

I don’t think that current strategy improve Lisa Mc’Donalds image.

Mc Donald’s is a fast-food restaurant in which people are expected to eat and run or buy and run. But in this case, seniors stay for about 4 hours or more in a place having coffee or eating meals, they get coffee refills, so the 4 hours that they stay there they are not giving any profit to Lisa, because they buy a cup of coffee for 1.99 and stay there for hours just drinking the coffe refill. One solution for that is not have more coffee refill, ad more options to the breakfeast menu, with more options of coffee, muffins and bagles and establish a breakfast hour, like breakfast menu its form 7am-11am, if she do that the seniors will have to consume to stay there and they will not stay after 11am because they will not have more breakfast options.

Her solution of getting her customers to continue to purchase, by implementing a Bingo game, in my opinion it’s a bad idea,  the restaurant already takes on the task of having enough room to seat the entire dining style crowd, if it engages in bingo than the crowd will become even more outrageous. Not only will the restaurant have the meeting crowd they will have a bingo crowd as well. Meaning, that more senior crowd will come in ready and only ready to engage in bingo. A secondary problem would be the title of the restaurant would be at risk, the restaurant will get know as the ‘ old’s people restaurant’ and young people will not want to go there .

For attract young consumer’s she should lower the meal price, she could give a 5% discount of the total value of the meal for student’s, she can give coupons through purchasing products for exemple, if a young consumer buy a large fries he will win a coupon that give’s him a free soda and she should Introduce a new “happy meal” product for children

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