Advertising & Press Release Paper

Advertising & Press Release Paper 1

Advertising & Press Release Paper

Com/340

3/25/2013

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Advertising & Press Release Paper 2

Advertising/Press Release

There are several methods organizations can utilize in order to convey messages to the

consumer. Two such methods include print advertisement and press releases. Print

advertisement has been around for many years and it is still an effective advertisement medium

used to persuade consumers. The 2nd method is often used in Public relations and in the form of

a Press Release, a statement to the media. The following paragraphs will compare and contract

press release and print advertisement while providing examples, intended effects, and target

audiences. In addition, we will define the rolls of public relations and advertising.

Print Advertisement for McDonalds Corporation

McDonalds Southwest Salad - Print Ads - This is a second layout for a series of ads done for McDonalds Southwest Salad.

Advertising & Press Release Paper 3

* Who was the target audience?

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* Print advertisement is often used to introduce, create interest and motivate consumers to buy

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* an organizations products and services. Print...