Starbucks

Starbucks

Introduction to Management

Group 5

CONTENT

Introduction

Organizational Development

Organizational Behavior & SWOT

Organizational Structure

Managing Human Resource

Behavior Employee Engagement

Decision Making & Planning

Others about Starbucks

Introduction

Starbucks, named after the first mate in Herman Melville's Moby Dick,  was founded in 1971 at Seattle's Pike Place Market by three atypical businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl. 

Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time."  Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores. In addition to sales through company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.

Organizational Development

1. History

Forming stage

1971/4

-The original store was began at Seattle.

-Gerald Baldwin, Gordon Bowker and Zev Siegl, are the three founders of the

store.

Storming stage

1984/4

-At the time, STARBUCKS are already chain stores, but still focus on selling coffee

beans.

-For those customers who want to drink coffee but lazy of boiling or having

equipment, it isn’t that popular. Until Howard Schultz who was still a little

employee at that time, proposing to sell boiled coffee.

-The three founders afraid that...