Guideline

Dr. Werner Jackstädt Endowed Chair of Business Administration and Marketing IV Prof. Dr. Florian Kraus

Guidelines for the Formal Preparation of Academic Writings

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Dr. Werner Jackstädt Endowed Chair of Business Administration and Marketing IV Prof. Dr. Florian Kraus

Status: February 2013

1. Language The Bachelor-, Seminar-, Master-, and Diploma Theses shall be either written in German or English language.

2. Extent For Bachelor-, Seminar-, Master-, and Diploma Theses the following length is recommended (including tables/figures; excluding references/appendices): • • Bachelor/Seminar Theses: Master/Diploma Theses: 20 pages 60-100 pages

Please note that any theses, which exceeds or falls below the recommended length by more than 10% leads to a decrease in grading.

3. Page Layout • • • • • • • • • Format: Top Margin: Bottom Margin: Left Margin: Right Margin: Font: Line Spacing: Page Number: DIN A4 2.5 cm 2.0 cm 2.5 cm + 1 cm inner margin 2.5 cm Times New Roman, 12 point, full justification 1.5 for main text, single-spaced for footnotes Bottom of the page in the center (no page number on the first page) Paragaph Format: Full justification (with syllabification)

4. Structure The structure has to follow a numerical order. Each sub-categorization has to be composed of at least two paragraphs. The length of each paragraph should reflect its importance for answering the addressed research gaps. For paging, please use Arabic numerals only for your main text. Please use Roman numerals for the following contents: • • • • • Table of contents List of abbreviations (Abbreviations listed in official dictionaries shall be exempted) List of tables List of figures List of references

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Appendices Affidavit

An abstract at the beginning of the theses is not necessary. Figure 1 shows a simplified, exemplary table of contents, which shall be adapted individually.

Table of Contents

List of Figures List of Tables 1. Introduction 2....